Did you know that content creation needs to be 20% creation and 80% promotion? Writing content is not enough if no one gets to view your posts. Marketing your blog is a vital part of growing your audience, so you need to start blog promotion.
So, how do you generate blog traffic? In this post, we’ll guide you on how to get reliable and qualified search traffic for your blog.
Create Viral Content
Content is still king, and one of the most important things you can do is write incredible headlines. About eight out of 10 people, click on blogs with alluring headlines.
You need to grab the reader’s attention and tease them, so they want to know more. Leverage on fear, envy, greed, lust, and other emotions that make people curious enough to click on headlines.
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Create Valuable Content
To make sure your target audience keeps coming back for more, you need to create engaging content that helps them grow. Creating quality content is all about building brand perception, spreading brand awareness, under generating new leads. For this reason, you need to constantly provide new and dynamic content for your readers.
Use a conversational tone every time you can, tell a story when possible, cut all the fluff, and add visuals whenever possible. It’s essential that you find out what interests your users and what pain points they’re facing in the lives so you can offer solutions. It’s also crucial for you to keep it original and provide actionable content.
Create Engaging Content
For your content to be incredibly engaging, it first needs to be scannable. This is more important now that longer content attracts more readers. Keep paragraphs as short as possible, use subheadings, lists, and visual aids whenever possible, use readable fonts, and highlight important information.
Go the extra mile to make your content more engaging by making it sharable, including a call to action, using social proof, and encouraging comments or responses.
Optimize Your Content
Optimizing your content for search engines will make your website discoverable by users using the relevant keywords. Start by optimizing your meta titles and descriptions, and using keywords on your titles and subheadings.
You can also interlink your posts and link to other credible websites. Beyond that, make sure your URLs are shorts and feature keywords, then integrate long-tail keywords and your content as well. These are vital marketing tips that will help increase your blog traffic.
Leverage Social Media
When it comes to growing your blog traffic, social media should be your friend. One of the most significant advantages of social media is how instant and effective it is. Not to mention that it’s used by multitudes of people.
To make the most of social media, you need to brand your pages, add links that lead to your website, then add social media follow buttons on your website. It’s also vital for you to post frequently and engage your followers by answering questions.
Using live videos will help you make personal connections with your target audience. Adding calls to action will also encourage your followers to engage and interact with you. Also, take advantage of hashtags.
Boosting Your Blog Traffic: What You Need to Know
There is so much you can do to boost your blog traffic. However, if you implement these strategies, you’ll be well on your way to getting loyal customers as well. These are some of the most effective blogging tips that you can use.
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