Sure, a social media campaign needs to have a great engagement strategy along with regular posts. But did you know that adding video can have a major impact on your metrics?
Research shows that video is the top source of info for 66% of people and that over 300 hours of video get uploaded to YouTube each minute!
But what makes for a great social media video strategy, and how you can create a plan without breaking the bank? We’ve got the answers you need! Keep reading to find out how you can get started on your video strategy today.
Keep Your Goals Reasonable
You’re striving for growth. That’s great! However, it’s important to keep your social media marketing goals reasonable.
The best way to ensure you have a strong yet feasible plan is to utilize the SMART system, which stands for:
An example of a goal utilizing the SMART system might look like attempting to grow your Facebook audience by 25% over five weeks through video content. Note how this goal incorporates all aspects of the SMART strategy.
In short, your goals need to be as detail-oriented as possible while still encouraging growth.
Aim to Inform and Entertain
The whole point of video content marketing is to sell your product or service, right? Not quite!
While selling your business is certainly a component of a video marketing strategy, you should know that customers can smell an ad a mile away. What’s more, they won’t hesitate to skip your video if they feel you’re pandering to them.
Instead, it’s up to you to provide your audience with important, relevant, and engaging content that fits their needs — not just yours.
If you already have a content strategy in place, your video marketing follows the same philosophy; create fun content that encourages social sharing and conversions but isn’t a straight-up advertisement.
Remember, all content needs to serve your audience first and your business second. The aim is to provide so much value that customers can’t help but buy from you.
Free Software Is Fine
Not every company has the budget for an elaborate studio. Fortunately, we’re in an era where anyone can become a filmmaker with nothing more than a smartphone, a ring light, and some editing software.
Don’t feel like you have to blow your entire marketing budget on high-end equipment. You’d be surprised what you can do without spending a penny!
Editing software is a great example, as there are tons of fantastic and free options to choose from. Adobe even offers a free video maker app using its Creative Cloud Express software.
What’s more, don’t shy away from templates. Especially while you’re learning, it’s fine to keep things simple. What matters most is that you and your team create consistently valuable content.
Your Guide to the Perfect Social Media Video Strategy
If nothing else, remember that it’s okay to experiment and have some fun with your social media video strategy. Play around with the equipment and keep providing your clients with fantastic social compositions. As long as you put your customers first, the rest will fall into place.
For more great tips on building your marketing strategy, check out the rest of our blog!